{"id":12046,"date":"2023-12-02T13:58:07","date_gmt":"2023-12-02T13:58:07","guid":{"rendered":"https:\/\/nopdigital.co\/?p=12046"},"modified":"2024-05-29T13:25:16","modified_gmt":"2024-05-29T13:25:16","slug":"google-ads-negatif-anahtar-kelimeler-ile-reklam-kampanyalarinizi-nasil-gelistirebilirsiniz","status":"publish","type":"post","link":"https:\/\/nopdigital.co\/tr\/google-ads-negatif-anahtar-kelimeler-ile-reklam-kampanyalarinizi-nasil-gelistirebilirsiniz\/","title":{"rendered":"Google Ads Negatif Anahtar Kelimeler ile Reklam Kampanyalar\u0131n\u0131z\u0131 Nas\u0131l Geli\u015ftirebilirsiniz?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"500\" src=\"https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-1300x500.jpg\" alt=\"google_ads_negative_keywords\" class=\"wp-image-12047\" srcset=\"https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-1300x500.jpg 1300w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-400x154.jpg 400w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-768x295.jpg 768w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-1536x591.jpg 1536w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-2048x788.jpg 2048w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-1-18x7.jpg 18w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads, i\u015fletmelerin web sitelerine veya mobil uygulamalar\u0131na trafik \u00e7ekmek i\u00e7in kullanabilece\u011fi bir reklam platformudur. Google Ads&#8217;te reklamlar, arama sonu\u00e7lar\u0131nda, YouTube&#8217;da ve di\u011fer Google \u00fcr\u00fcnlerinde g\u00f6sterilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Negatif anahtar kelimeler, reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesini istemedi\u011finiz anahtar kelimeleri tan\u0131mlaman\u0131za olanak tan\u0131r. Negatif anahtar kelimeler kullanarak, reklamlar\u0131n\u0131z\u0131n yanl\u0131\u015f hedef kitlelere g\u00f6sterilmesini \u00f6nleyebilir ve kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 iyile\u015ftirebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Negatif Anahtar Kelimelerin Faydalar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Negatif anahtar kelimeler, reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 geli\u015ftirmenin bir\u00e7ok yolu sunar. Negatif anahtar kelimeler kullanarak, a\u015fa\u011f\u0131dakileri yapabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yanl\u0131\u015f hedef kitlelere g\u00f6sterilen reklamlar\u0131 \u00f6nleyin. \u00d6rne\u011fin, bir ayakkab\u0131 ma\u011fazas\u0131, &#8220;\u00fccretsiz ayakkab\u0131&#8221; gibi anahtar kelimeleri negatif anahtar kelime olarak ekleyebilir. Bu, ayakkab\u0131 sat\u0131n almak yerine \u00fccretsiz ayakkab\u0131 arayan kullan\u0131c\u0131lara reklamlar\u0131n g\u00f6sterilmesini \u00f6nleyecektir.<br><\/li>\n\n\n\n<li>\u0130lgisiz t\u0131klamalardan ka\u00e7\u0131n\u0131n. \u00d6rne\u011fin, bir yaz\u0131l\u0131m \u015firketi, &#8220;\u00fccretsiz yaz\u0131l\u0131m&#8221; gibi anahtar kelimeleri negatif anahtar kelime olarak ekleyebilir. Bu, yaz\u0131l\u0131m indirmek yerine \u00fccretsiz yaz\u0131l\u0131m arayan kullan\u0131c\u0131lara reklamlar\u0131n g\u00f6sterilmesini \u00f6nleyecektir.<br><\/li>\n\n\n\n<li>Reklamlar\u0131n\u0131z\u0131n t\u0131klama oran\u0131n\u0131 (CTR) art\u0131r\u0131n. Negatif anahtar kelimeler kullanarak, reklamlar\u0131n\u0131z\u0131n daha alakal\u0131 kullan\u0131c\u0131lara g\u00f6sterilmesini sa\u011flayabilirsiniz. Bu, CTR&#8217;nizi art\u0131rmaya ve reklamlar\u0131n\u0131z\u0131n daha etkili hale gelmesine yard\u0131mc\u0131 olacakt\u0131r.<br><\/li>\n\n\n\n<li>Reklamlar\u0131n\u0131z\u0131n maliyetini d\u00fc\u015f\u00fcr\u00fcn. Negatif anahtar kelimeler kullanarak, reklamlar\u0131n\u0131z\u0131n yanl\u0131\u015f hedef kitlelere g\u00f6sterilmesini \u00f6nleyebilirsiniz. Bu, reklamlar\u0131n\u0131z\u0131n maliyetini d\u00fc\u015f\u00fcrmeye yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1300\" height=\"500\" data-src=\"https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-1300x500.jpg\" alt=\"google_ads_negative_keywords\" class=\"wp-image-12048 lazyload\" data-srcset=\"https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-1300x500.jpg 1300w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-400x154.jpg 400w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-768x295.jpg 768w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-1536x591.jpg 1536w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-2048x788.jpg 2048w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-18x7.jpg 18w\" data-sizes=\"(max-width: 1300px) 100vw, 1300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/500;\" \/><noscript><img decoding=\"async\" width=\"1300\" height=\"500\" src=\"https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-1300x500.jpg\" alt=\"google_ads_negative_keywords\" class=\"wp-image-12048\" srcset=\"https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-1300x500.jpg 1300w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-400x154.jpg 400w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-768x295.jpg 768w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-1536x591.jpg 1536w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-2048x788.jpg 2048w, https:\/\/nopdigital.co\/wp-content\/uploads\/2023\/11\/6-google-ads-negative-keywords-2-18x7.jpg 18w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Negatif Anahtar Kelimeler Nas\u0131l Se\u00e7ilir?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Negatif anahtar kelimeler se\u00e7erken, hedef kitlenizi ve reklamlar\u0131n\u0131z\u0131n neyi tan\u0131tt\u0131\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir. A\u015fa\u011f\u0131daki fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurarak negatif anahtar kelimeler se\u00e7ebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef kitleniz ne ar\u0131yor?<\/li>\n\n\n\n<li>Reklamlar\u0131n\u0131z neyi tan\u0131t\u0131yor?<\/li>\n\n\n\n<li>Reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesini istemedi\u011finiz anahtar kelimeler nelerdir?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Negatif anahtar kelimeler se\u00e7erken, a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 kullanabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Genel anahtar kelimeleri kullan\u0131n. \u00d6rne\u011fin, &#8220;ayakkab\u0131&#8221; yerine &#8220;\u00fccretsiz ayakkab\u0131&#8221; gibi genel anahtar kelimeleri negatif anahtar kelime olarak ekleyebilirsiniz. Bu, ayakkab\u0131 sat\u0131n almak yerine \u00fccretsiz ayakkab\u0131 arayan kullan\u0131c\u0131lara reklamlar\u0131n g\u00f6sterilmesini \u00f6nleyecektir.<\/li>\n\n\n\n<li>Negatif anahtar kelimeleri grupland\u0131r\u0131n. Negatif anahtar kelimeleri benzer temalara g\u00f6re grupland\u0131rarak, bunlar\u0131 daha kolay y\u00f6netebilirsiniz. \u00d6rne\u011fin, bir yaz\u0131l\u0131m \u015firketi &#8220;\u00fccretsiz yaz\u0131l\u0131m&#8221; ve &#8220;indirilebilir yaz\u0131l\u0131m&#8221; gibi anahtar kelimeleri ayn\u0131 grupta toplayabilir.<\/li>\n\n\n\n<li>Negatif anahtar kelimelerinizi d\u00fczenli olarak g\u00f6zden ge\u00e7irin. Reklam kampanyan\u0131z\u0131n performans\u0131n\u0131 d\u00fczenli olarak izlemek ve negatif anahtar kelimelerinizi buna g\u00f6re g\u00fcncellemek \u00f6nemlidir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Negatif Anahtar Kelimeleri Nas\u0131l Eklenir?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads&#8217;te negatif anahtar kelimeler eklemek i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google Ads hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Kampanyan\u0131z\u0131 se\u00e7in.<\/li>\n\n\n\n<li>Anahtar kelimeler sekmesine t\u0131klay\u0131n.<\/li>\n\n\n\n<li>&#8220;Negatif anahtar kelimeler&#8221; b\u00f6l\u00fcm\u00fcn\u00fc a\u00e7\u0131n.<\/li>\n\n\n\n<li>Negatif anahtar kelimenizi girin ve &#8220;Ekle&#8221; d\u00fc\u011fmesine t\u0131klay\u0131n.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Negatif anahtar kelimeler, Google Ads reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 iyile\u015ftirmenin g\u00fc\u00e7l\u00fc bir yoludur. Negatif anahtar kelimeler kullanarak, yanl\u0131\u015f hedef kitlelere g\u00f6sterilen reklamlar\u0131 \u00f6nleyebilir, ilgisiz t\u0131klamalardan ka\u00e7\u0131nabilir, CTR&#8217;nizi art\u0131rabilir ve reklamlar\u0131n\u0131z\u0131n maliyetini d\u00fc\u015f\u00fcrebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads, i\u015fletmelerin web sitelerine veya mobil uygulamalar\u0131na trafik \u00e7ekmek i\u00e7in kullanabilece\u011fi bir reklam platformudur. Google Ads&#8217;te reklamlar, arama sonu\u00e7lar\u0131nda,<\/p>\n","protected":false},"author":1,"featured_media":12047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[79,99,97,96],"class_list":["post-12046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nopdigital","tag-googleadwords","tag-nopdigital","tag-sem","tag-seo"],"_links":{"self":[{"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/posts\/12046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/comments?post=12046"}],"version-history":[{"count":1,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/posts\/12046\/revisions"}],"predecessor-version":[{"id":12049,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/posts\/12046\/revisions\/12049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/media\/12047"}],"wp:attachment":[{"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/media?parent=12046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/categories?post=12046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nopdigital.co\/tr\/wp-json\/wp\/v2\/tags?post=12046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}